Press release 27. January 2019
The taste you will never forget... is now organic!Now you can enjoy an organic version of one of the world’s most expensive and most distinctive citrus fruits, better known as yuzu fruit, as often as you would like. The Danish company Liquid Fruit Company has made this possible by launching an organic yuzu lemonade, made with just yuzu, water and cane sugar, at IFE 2019 in London.
The yuzu fruit is still unknown to many, but is a sure hit once you get to know it with its distinctive flavour of fresh lemon, sweet clementine and bitter grapefruit. It originates from Asia and even though it most resembles a lemon yellow clementine, it only gives 10-12 ml of juice despite its size. The low juice yield makes the yuzu fruit very expensive as well as much sought after due to its very special taste.
Claus Weiland, CEO of Liquid Fruit Company, still remembers the first time he tasted yuzu. It was while visiting San Francisco several years ago:
”I was completely sold. It is a taste you will never forget once you’ve tried it.”
It is an experience that should not be missed according to the CEO of the Liquid Fruit Company, so when the company’s first lemonade was on the drawing board, it was quite natural that it became a lemonade with yuzu, which now is available in an organic version.
Claus Weiland explains that there are other products on the market with yuzu, but none of them are organic, and none where the flavour of yuzu stands out as much as it does in the lemonade from Liquid Fruit Company. And he adds:
“We have gone after the pure, distinctive flavour of yuzu. And when you have such a fantastic fruit like yuzu, there is no reason to mix anything in. That is why our lemonade contains no e-numbers, extract or cheap juice.”
With their organic yuzu lemonade, Liquid Fruit Company has made one of the world’s most expensive and most sought after citrus fruits available to you. Whether it is an experience you will never forget, you can only find out by tasting it. One thing is certain, the company is betting big on their organic yuzu lemonade and already has plans for more distinctive tastes for their next lemonades.
For further information, please contact:
Founder & CEO
Telephone: +45 60572070
Download image for editorial use: Liquid Fruit Company Organic Yuzu Lemonade in a bottle and in a glass with ice cubes. Photo: Photographer Maria P
About Liquid Fruit Company ApS
Liquid Fruit Company is a Danish company which specializes in nectars and lemonades. We focus on simplicity, quality and flavor and always use as few ingredients as possible. All our nectars and lemonades consists only of water, fruit and cane sugar, making quality and flavor the main ingredients.